Home › Case Studies › FoodBay TVCase Study

How We Built FoodBay TV — Africa’s Premier Food Media Platform

A complete WordPress media website for FoodBay TV, the food television brand broadcast on DStv, GOTV, StarTimes, and ViewsChannel across Nigeria and beyond.

Web DesignWordPressMedia & TVNigeriaSEOElementor
4+TV Networks
6+Shows
DStvBroadcast
WPPlatform
NGRCountry

The Finished Website

Scroll through the live FoodBay TV website below.

🔒 foodbay.tv
Open ↗
The Client

About FoodBay TV

FoodBay TV is a Nigerian food media brand dedicated to changing the African food narrative. Broadcasting across multiple major networks — DStv (Ch 253, GOTV Ch 9, StarTimes Ch 494), TVC Entertainment (DStv Ch 193, GOTV Ch 27), ViewsChannel (StarTimes Ch 108, AVO TV Ch 132), and Wazobia Max (DStv Ch 259) — FoodBay TV reaches millions of viewers across Nigeria and West Africa.

The platform hosts popular shows including StreetFoodzNaija, Dining With A Star, Meet The Chef, By The Stove, and Street Food Ghana, making it one of the most recognisable food TV brands on the continent.

Fedas Digital was brought in to build a professional media website that could house their full programme catalogue, articles, recipes, schedules, and TV listings in one powerful digital home.

Project Details
ClientFoodBay TV
IndustryFood Media & Television
LocationNigeria
ServicesWeb Design & Development
PlatformWordPress + Elementor
BroadcastDStv, GOTV, StarTimes, ViewsChannel
ContentShows, Recipes, Articles, Schedules
Live URLfoodbay.tv ↗
The Challenge

What They Needed to Solve

A major African food TV brand with no central digital presence to match its broadcast reach and audience size.

01No Central Media HubWith shows on multiple TV networks, FoodBay had no single website bringing together all their programmes, schedules, and content.
02No Programme DiscoveryViewers had no easy way to find shows, watch schedules, or explore the full catalogue of FoodBay content and recipes online.
03No Content MonetisationWithout a web presence, FoodBay could not leverage their audience for digital ad revenue, brand partnerships, or merchandise sales.
04No SEO or Digital GrowthDespite massive TV reach, FoodBay was invisible on Google, missing out on search-driven traffic, new viewers, and digital brand authority.
FoodBay TV StreetFoodzNaija
Our Solution

What Fedas Digital Built

We designed and built a full media WordPress website for FoodBay TV that serves as the central digital home for all their content — programmes, recipes, articles, TV schedules, and audience engagement.

  • Full WordPress media website with custom post types
  • Programmes/Shows section with episode listings
  • Recipes and articles blog with category filters
  • TV schedules page covering all broadcast networks
  • Contact and partnership enquiry form
  • Social media integration (YouTube, Instagram, Facebook)
  • Mobile-first fully responsive design
  • On-page SEO and media schema markup
  • Fast load times optimised for Nigerian bandwidth
  • Brand-aligned dark theme with food photography
Website Highlights

A Look at the Website

Key sections of the finished FoodBay TV website.

foodbay.tv/programs-shows
Shows and Programmes

Shows and Programmes

The full programmes catalogue with show artwork, episode info, and broadcast channel details.

foodbay.tv/programs-shows
Dining With A Star

Dining With A Star

One of FoodBay’s flagship shows featured with full detail, episode guide, and watch links.

foodbay.tv/schedules
TV Schedules and Channels

TV Schedules and Channels

Comprehensive listing of all channels broadcasting FoodBay content across DStv, GOTV, StarTimes and ViewsChannel.

foodbay.tv/articles
Articles and Recipes

Articles and Recipes

Regular food content covering recipes, nutrition, ingredient spotlights, and Nigerian food culture.

What We Delivered

A Complete Food Media Platform

Built to serve millions of food lovers across Africa with world-class digital content.

🎮

Shows and Programme Hub

Custom post types for all shows with episode listings, artwork, broadcast channels, and YouTube integration.

🍳

Recipes and Articles

Full blog system with category filtering for recipes, food news, reviews, and cultural food stories.

📺

TV Schedule Listings

Complete broadcast schedule for all partner networks — DStv, GOTV, StarTimes, ViewsChannel, and Wazobia Max.

📱

Mobile-First Design

Dark, cinematic design built for fast loading on all devices including lower-bandwidth Nigerian networks.

🔍

SEO and Discovery

Full on-page SEO setup helping FoodBay rank for food, recipes, and African food media search terms across Google.

🌐

Social Integration

YouTube, Instagram, and Facebook feeds integrated so fans can engage with FoodBay content across every platform.

“FoodBay TV is on a mission to change the African food narrative. Our website needed to reflect that ambition — modern, fast, and full of the content our viewers love. Fedas Digital delivered exactly that.”FoodBay TVNigeria — Broadcasting Across Africa

Want a Media Website Like This?

Fedas Digital builds powerful WordPress websites for media brands, broadcasters, and content creators. Starting from £500.

📍 Hatfield, Hertfordshire, UK  •  info@fedasdigital.com  •  +44 7414 186665